Mocking Spongebob

This is an image from "Little Yellow Book." It is revealed through SpongeBob's diary that when SpongeBob sees plaid, he clucks like a chicken. This leads Squidward and a fish to make this occur, while Mr. Krabs, who is wearing the plaid, tells SpongeBob that he doesn't "need to rub it in," thinking SpongeBob is mocking him, and leaves.

Despite the context, the meme pertains closer to Mr. Krabs' take on the subject; it features SpongeBob "mocking" a specified text, and is written in toggle case. The meme started to become popular in early 2017, and is usually associated with text written in uppercase and lowercase letters. It is considered one of the most popular SpongeBob memes of the present day. In the 2017 San Diego Comic Con, SpongeBob's voice actor, Tom Kenny said his favorite SpongeBob meme is "Mocking SpongeBob."